The cultural catalyst for conscious brands.
The cultural catalyst for conscious brands.
The cultural catalyst for conscious brands.
Founder of CRAVE CLUB
8+ years in Food & FMCG / Retail expertise / Certified Nutritionist
Salvatore Caldiero
Founder of CRAVE CLUB
8+ years in Food & FMCG / Retail expertise / Certified Nutritionist
Salvatore Caldiero
WHAT WE DO
We help conscious CPG brands enter and grow in DACH retail.
CRAVE CLUB is a founder-led retail growth partner for selected Food & Beverage brands. We support brands from market assessment and retail positioning through buyer access, commercial negotiations, listing, launch and ongoing retail development. In simple terms: we help you understand where your brand fits, get in front of the right people and build sustainable growth once we land on shelf.
Bring Your Brand to DACH Retail
WHAT WE DO
We help conscious CPG brands enter and grow in DACH retail.
CRAVE CLUB is a founder-led retail growth partner for selected Food & Beverage brands. We support brands from market assessment and retail positioning through buyer access, commercial negotiations, listing, launch and ongoing retail development. In simple terms: we help you understand where your brand fits, get in front of the right people and build sustainable growth once we land on shelf.
Bring Your Brand to DACH Retail
WHAT WE DO
We help conscious CPG brands enter and grow in DACH retail.
CRAVE CLUB is a founder-led retail growth partner for selected Food & Beverage brands. We support brands from market assessment and retail positioning through buyer access, commercial negotiations, listing, launch and ongoing retail development. In simple terms: we help you understand where your brand fits, get in front of the right people and build sustainable growth once we land on shelf.
Bring Your Brand to DACH Retail
WAYS TO WORK WITH US
Support that fits where your brand is now.
Not every brand needs the same level of support. We offer different ways to work together — depending on where your brand is today and what you actually need.
Explore Brand Support
WAYS TO WORK WITH US
Support that fits where your brand is now.
Not every brand needs the same level of support. We offer different ways to work together — depending on where your brand is today and what you actually need.
Explore Brand Support
WAYS TO WORK WITH US
Support that fits where your brand is now.
Not every brand needs the same level of support. We offer different ways to work together — depending on where your brand is today and what you actually need.
Explore Brand Support
![](data:image/svg+xml,<svg display="block" id="1642377942" role="presentation" viewBox="0 0 144 50" xmlns="http://www.w3.org/2000/svg"><g fill="transparent" height="50px" id="fIjWhKeuk" width="143.90834932821508px"><path d="M 0 0 L 143.908 0 L 143.908 50 L 0 50 Z" fill="rgb(204, 7, 30)" height="50px" id="kiDpg7BWh" width="143.90834932821508px"/><path d="M 7.5 34.007 C 9.4 34.007 10.3 33.107 10.3 31.257 L 10.3 21.156 L 10.401 21.156 L 16.303 31.305 C 17.404 33.205 18.354 34.007 20.053 34.007 L 26.003 34.007 C 27.442 34.007 28.642 33.457 28.642 32.306 C 28.642 31.856 28.442 31.306 28.042 30.655 L 20.741 19.858 C 25.453 18.109 27.502 14.75 27.502 10.753 C 27.502 4.002 23.503 0.002 13.001 0.002 L 2.75 0.002 C 0.888 0 0 0.902 0 2.802 L 0 31.257 C 0 33.107 0.9 34.007 2.75 34.007 Z M 10.3 14.904 L 10.3 7.793 L 12.5 7.793 C 15.451 7.793 16.701 9.043 16.701 11.344 C 16.701 13.644 15.451 14.904 12.5 14.904 Z M 53.707 34.007 C 55.607 34.007 56.507 33.107 56.507 31.257 L 56.507 28.805 C 56.507 26.905 55.607 26.005 53.707 26.005 L 42.505 26.005 L 42.505 20.905 L 50.705 20.905 C 52.606 20.905 53.505 20.005 53.505 18.155 L 53.505 15.71 C 53.505 13.81 52.606 12.91 50.705 12.91 L 42.505 12.91 L 42.505 8.001 L 52.207 8.001 C 54.107 8.001 55.007 7.102 55.007 5.252 L 55.007 2.802 C 55.007 0.902 54.107 0.002 52.207 0.002 L 34.755 0.002 C 32.905 0.002 32.006 0.902 32.006 2.802 L 32.006 31.257 C 32.006 33.107 32.905 34.007 34.755 34.007 Z M 85.101 2.702 C 84.7 0.801 83.75 0 81.651 0 L 77.411 0 C 75.312 0 74.362 0.799 73.961 2.702 L 70.559 19.405 L 70.465 19.405 L 67.709 2.702 C 67.409 0.801 66.459 0 64.259 0 L 60.149 0 C 58.448 0 57.51 0.751 57.51 2.25 C 57.517 2.621 57.568 2.99 57.661 3.349 L 64.211 31.252 C 64.662 33.102 65.561 34.002 67.91 34.002 L 72.011 34.002 C 74.11 34.002 75.06 33.201 75.461 31.3 L 79.211 13.047 L 79.311 13.047 L 83.061 31.305 C 83.462 33.205 84.412 34.007 86.512 34.007 L 90.619 34.007 C 92.97 34.007 93.87 33.107 94.319 31.257 L 100.869 3.354 C 100.961 2.995 101.012 2.626 101.02 2.255 C 101.02 0.756 100.019 0.005 98.381 0.005 L 94.863 0.005 C 92.663 0.005 91.713 0.804 91.413 2.706 L 88.661 19.405 L 88.56 19.405 Z M 125.218 34.007 C 127.119 34.007 128.018 33.107 128.018 31.257 L 128.018 28.805 C 128.018 26.905 127.119 26.005 125.218 26.005 L 114.016 26.005 L 114.016 20.905 L 122.217 20.905 C 124.117 20.905 125.017 20.005 125.017 18.155 L 125.017 15.71 C 125.017 13.81 124.117 12.91 122.217 12.91 L 114.016 12.91 L 114.016 8.001 L 123.728 8.001 C 125.629 8.001 126.528 7.102 126.528 5.252 L 126.528 2.802 C 126.528 0.902 125.629 0.002 123.728 0.002 L 106.264 0.002 C 104.415 0.002 103.515 0.902 103.515 2.802 L 103.515 31.257 C 103.515 33.107 104.415 34.007 106.264 34.007 Z" fill="rgb(255, 255, 255)" height="34.00671842933025px" id="Q49Tx9gaN" transform="translate(8.024 8.024)" width="128.01824387387433px"/></g></svg>)
![](data:image/svg+xml,<svg display="block" id="1209158874" role="presentation" viewBox="0 0 92 75" xmlns="http://www.w3.org/2000/svg"><g fill="transparent" height="74.95626867505922px" id="F9xuGLEmA" width="91.63224925460494px"><path d="M 13.563 46.569 C 4.042 15.746 23.801 3.096 51.445 1.57 C 17.671 -8.579 -10.876 33.066 4.074 52.11 C 18.409 70.365 30.251 78.62 47.353 73.426 C 33.105 73.128 19.472 65.706 13.561 46.571" fill="rgb(15, 170, 230)" height="74.95626867505922px" id="WtbWUsKnD" width="51.445206455844755px"/><path d="M 57.85 10.077 C 51.977 4.963 46.066 1.728 40.303 0 C 12.661 1.526 -7.097 14.176 2.423 44.999 C 8.335 64.134 21.968 71.553 36.215 71.853 C 39.996 70.706 44.036 68.902 48.415 66.4 C 72.606 52.593 83.683 32.553 57.852 10.077" fill="rgb(30, 62, 149)" height="71.85337078651673px" id="WHTXparLE" transform="translate(11.096 1.545)" width="72.65644386952015px"/><path d="M 44.225 38.995 C 41.571 11.577 33.843 -1.101 5.479 0.075 C 5.016 0.095 4.554 0.118 4.092 0.144 C 9.85 1.871 15.762 5.109 21.639 10.221 C 47.467 32.699 36.388 52.736 12.201 66.544 C 7.82 69.044 3.783 70.847 0 71.997 C 22.173 72.462 45.838 55.687 44.222 38.995" fill="rgb(255, 120, 100)" height="72.0063619864757px" id="pIBvOhbQa" transform="translate(47.331 1.404)" width="44.30079020919478px"/><path d="M 50.388 17.705 L 53.149 17.705 L 53.149 5.774 L 50.388 5.774 Z M 53.445 2.285 C 53.445 1.751 53.278 1.334 52.943 1.027 C 52.609 0.724 52.231 0.573 51.759 0.573 C 51.287 0.573 50.883 0.724 50.549 1.027 C 50.214 1.334 50.047 1.771 50.047 2.285 C 50.047 2.798 50.214 3.212 50.549 3.515 C 50.883 3.817 51.303 3.969 51.759 3.969 C 52.215 3.969 52.611 3.817 52.946 3.515 C 53.28 3.212 53.447 2.8 53.447 2.285 Z M 37.921 6.162 C 37.922 6.161 37.923 6.161 37.924 6.161 L 37.924 6.154 L 37.921 6.154 Z M 37.924 6.161 L 37.924 17.698 L 40.685 17.698 L 40.685 8.072 C 40.965 8.03 41.246 7.992 41.528 7.958 C 41.892 7.914 42.259 7.892 42.626 7.891 C 43.095 7.891 43.496 7.953 43.822 8.081 C 44.149 8.212 44.408 8.416 44.598 8.698 C 44.786 8.98 44.924 9.346 45.008 9.793 C 45.091 10.245 45.132 10.788 45.132 11.427 L 45.132 17.701 L 47.891 17.701 L 47.891 10.994 C 47.891 10.19 47.813 9.447 47.653 8.771 C 47.492 8.095 47.22 7.515 46.83 7.037 C 46.443 6.56 45.923 6.187 45.267 5.921 C 44.614 5.655 43.801 5.522 42.827 5.522 C 41.792 5.522 40.85 5.588 40 5.728 C 39.146 5.866 38.458 6.007 37.924 6.161 Z M 27.384 11.706 C 27.384 10.536 27.617 9.608 28.08 8.925 C 28.546 8.237 29.279 7.898 30.28 7.898 C 30.738 7.898 31.169 7.969 31.57 8.113 C 31.976 8.258 32.299 8.414 32.541 8.581 L 32.541 15.425 C 32.342 15.471 32.088 15.512 31.776 15.549 C 31.467 15.588 31.089 15.606 30.649 15.606 C 29.629 15.606 28.829 15.263 28.254 14.568 C 27.672 13.876 27.386 12.923 27.386 11.704 Z M 35.305 17.343 L 35.305 0.002 L 32.544 0.461 L 32.544 6.184 C 32.223 6.017 31.843 5.866 31.403 5.731 C 30.96 5.591 30.449 5.524 29.872 5.524 C 29.02 5.524 28.268 5.673 27.613 5.969 C 26.96 6.265 26.403 6.686 25.949 7.236 C 25.493 7.784 25.145 8.441 24.909 9.209 C 24.675 9.974 24.556 10.817 24.556 11.775 C 24.556 12.733 24.698 13.597 24.98 14.367 C 25.262 15.13 25.663 15.785 26.19 16.326 C 26.712 16.864 27.349 17.281 28.092 17.568 C 28.841 17.856 29.714 18.003 30.626 18.003 C 31.538 18.003 32.408 17.934 33.238 17.794 C 34.067 17.659 34.753 17.508 35.303 17.341 Z M 22.517 17.341 L 22.517 5.774 L 19.756 5.774 L 19.756 15.425 C 19.575 15.471 19.297 15.508 18.924 15.537 C 18.551 15.572 18.198 15.586 17.863 15.586 C 16.938 15.586 16.287 15.313 15.913 14.763 C 15.54 14.215 15.354 13.301 15.354 12.025 L 15.354 5.772 L 12.593 5.772 L 12.593 12.46 C 12.593 13.265 12.678 14.004 12.845 14.683 C 13.013 15.361 13.292 15.941 13.677 16.429 C 14.067 16.917 14.584 17.297 15.231 17.57 C 15.877 17.845 16.681 17.98 17.639 17.98 C 18.658 17.98 19.593 17.907 20.446 17.762 C 21.298 17.618 21.988 17.476 22.522 17.341 Z M 7.917 11.702 C 7.917 12.921 7.626 13.872 7.048 14.566 C 6.471 15.26 5.671 15.604 4.654 15.604 C 4.214 15.604 3.838 15.586 3.526 15.547 C 3.215 15.512 2.961 15.469 2.761 15.423 L 2.761 8.556 C 3.006 8.388 3.329 8.235 3.73 8.1 C 4.136 7.965 4.564 7.894 5.021 7.894 C 6.024 7.894 6.76 8.237 7.222 8.922 C 7.687 9.605 7.919 10.533 7.919 11.704 Z M 10.394 9.206 C 10.158 8.439 9.819 7.781 9.378 7.234 C 8.936 6.684 8.386 6.262 7.724 5.967 C 7.062 5.671 6.313 5.522 5.476 5.522 C 4.915 5.522 4.399 5.588 3.934 5.728 C 3.471 5.863 3.082 6.017 2.761 6.184 L 2.761 0 L 0 0.454 L 0 17.341 C 0.548 17.508 1.235 17.657 2.065 17.797 C 2.894 17.932 3.731 18.003 4.674 18.003 C 5.619 18.003 6.464 17.854 7.209 17.568 C 7.953 17.277 8.586 16.862 9.113 16.312 C 9.637 15.764 10.041 15.107 10.322 14.339 C 10.602 13.569 10.744 12.705 10.744 11.75 C 10.744 10.822 10.627 9.974 10.394 9.206 Z" fill="rgb(255, 255, 255)" height="18.003091716780546px" id="KfITFwi4T" transform="translate(19.522 25.983)" width="53.44747251874924px"/></g></svg>)
![](data:image/svg+xml,<svg display="block" id="3144802032" role="presentation" viewBox="0 0 86 30" xmlns="http://www.w3.org/2000/svg"><g fill="transparent" height="30px" id="J6JIPtz9W" width="86.34500959692923px"><path d="M 0 0 L 86.345 0 L 86.345 30 L 0 30 Z" fill="rgb(204, 7, 30)" height="30px" id="koUKtmp1s" width="86.34500959692923px"/><path d="M 4.5 20.404 C 5.64 20.404 6.18 19.864 6.18 18.754 L 6.18 12.694 L 6.24 12.694 L 9.782 18.783 C 10.442 19.923 11.012 20.404 12.032 20.404 L 15.602 20.404 C 16.465 20.404 17.185 20.074 17.185 19.383 C 17.185 19.114 17.065 18.784 16.825 18.393 L 12.445 11.915 C 15.272 10.866 16.501 8.85 16.501 6.452 C 16.501 2.401 14.102 0.001 7.801 0.001 L 1.65 0.001 C 0.533 0 0 0.541 0 1.681 L 0 18.754 C 0 19.864 0.54 20.404 1.65 20.404 Z M 6.18 8.942 L 6.18 4.676 L 7.5 4.676 C 9.271 4.676 10.021 5.426 10.021 6.806 C 10.021 8.187 9.271 8.942 7.5 8.942 Z M 32.224 20.404 C 33.364 20.404 33.904 19.864 33.904 18.754 L 33.904 17.283 C 33.904 16.143 33.364 15.603 32.224 15.603 L 25.503 15.603 L 25.503 12.543 L 30.423 12.543 C 31.563 12.543 32.103 12.003 32.103 10.893 L 32.103 9.426 C 32.103 8.286 31.563 7.746 30.423 7.746 L 25.503 7.746 L 25.503 4.801 L 31.324 4.801 C 32.464 4.801 33.004 4.261 33.004 3.151 L 33.004 1.681 C 33.004 0.541 32.464 0.001 31.324 0.001 L 20.853 0.001 C 19.743 0.001 19.203 0.541 19.203 1.681 L 19.203 18.754 C 19.203 19.864 19.743 20.404 20.853 20.404 Z M 51.06 1.621 C 50.82 0.481 50.25 0 48.99 0 L 46.447 0 C 45.187 0 44.617 0.479 44.377 1.621 L 42.335 11.643 L 42.279 11.643 L 40.625 1.621 C 40.445 0.481 39.875 0 38.555 0 L 36.089 0 C 35.069 0 34.506 0.451 34.506 1.35 C 34.51 1.573 34.541 1.794 34.596 2.01 L 38.526 18.751 C 38.797 19.861 39.337 20.401 40.746 20.401 L 43.206 20.401 C 44.466 20.401 45.036 19.92 45.276 18.78 L 47.526 7.828 L 47.587 7.828 L 49.837 18.783 C 50.077 19.923 50.647 20.404 51.907 20.404 L 54.371 20.404 C 55.782 20.404 56.322 19.864 56.591 18.754 L 60.521 2.012 C 60.577 1.797 60.607 1.576 60.612 1.353 C 60.612 0.453 60.012 0.003 59.028 0.003 L 56.918 0.003 C 55.598 0.003 55.028 0.482 54.848 1.624 L 53.197 11.643 L 53.136 11.643 Z M 75.131 20.404 C 76.271 20.404 76.811 19.864 76.811 18.754 L 76.811 17.283 C 76.811 16.143 76.271 15.603 75.131 15.603 L 68.41 15.603 L 68.41 12.543 L 73.33 12.543 C 74.47 12.543 75.01 12.003 75.01 10.893 L 75.01 9.426 C 75.01 8.286 74.47 7.746 73.33 7.746 L 68.41 7.746 L 68.41 4.801 L 74.237 4.801 C 75.377 4.801 75.917 4.261 75.917 3.151 L 75.917 1.681 C 75.917 0.541 75.377 0.001 74.237 0.001 L 63.759 0.001 C 62.649 0.001 62.109 0.541 62.109 1.681 L 62.109 18.754 C 62.109 19.864 62.649 20.404 63.759 20.404 Z" fill="rgb(255, 255, 255)" height="20.404031182462386px" id="HOaKMq9vE" transform="translate(4.814 4.814)" width="76.81094403550651px"/></g></svg>)
![](data:image/svg+xml,<svg display="block" id="2370543688" role="presentation" viewBox="0 0 92 75" xmlns="http://www.w3.org/2000/svg"><g fill="transparent" height="74.95626867505922px" id="DBDV308o_" width="91.63224925460494px"><path d="M 13.563 46.569 C 4.042 15.746 23.801 3.096 51.445 1.57 C 17.671 -8.579 -10.876 33.066 4.074 52.11 C 18.409 70.365 30.251 78.62 47.353 73.426 C 33.105 73.128 19.472 65.706 13.561 46.571" fill="rgb(15, 170, 230)" height="74.95626867505922px" id="Mik_3hOf1" width="51.445206455844755px"/><path d="M 57.85 10.077 C 51.977 4.963 46.066 1.728 40.303 0 C 12.661 1.526 -7.097 14.176 2.423 44.999 C 8.335 64.134 21.968 71.553 36.215 71.853 C 39.996 70.706 44.036 68.902 48.415 66.4 C 72.606 52.593 83.683 32.553 57.852 10.077" fill="rgb(30, 62, 149)" height="71.85337078651673px" id="l4oVHWfS8" transform="translate(11.096 1.545)" width="72.65644386952015px"/><path d="M 44.225 38.995 C 41.571 11.577 33.843 -1.101 5.479 0.075 C 5.016 0.095 4.554 0.118 4.092 0.144 C 9.85 1.871 15.762 5.109 21.639 10.221 C 47.467 32.699 36.388 52.736 12.201 66.544 C 7.82 69.044 3.783 70.847 0 71.997 C 22.173 72.462 45.838 55.687 44.222 38.995" fill="rgb(255, 120, 100)" height="72.0063619864757px" id="Hjm9joVf0" transform="translate(47.331 1.404)" width="44.30079020919478px"/><path d="M 50.388 17.705 L 53.149 17.705 L 53.149 5.774 L 50.388 5.774 Z M 53.445 2.285 C 53.445 1.751 53.278 1.334 52.943 1.027 C 52.609 0.724 52.231 0.573 51.759 0.573 C 51.287 0.573 50.883 0.724 50.549 1.027 C 50.214 1.334 50.047 1.771 50.047 2.285 C 50.047 2.798 50.214 3.212 50.549 3.515 C 50.883 3.817 51.303 3.969 51.759 3.969 C 52.215 3.969 52.611 3.817 52.946 3.515 C 53.28 3.212 53.447 2.8 53.447 2.285 Z M 37.921 6.162 C 37.922 6.161 37.923 6.161 37.924 6.161 L 37.924 6.154 L 37.921 6.154 Z M 37.924 6.161 L 37.924 17.698 L 40.685 17.698 L 40.685 8.072 C 40.965 8.03 41.246 7.992 41.528 7.958 C 41.892 7.914 42.259 7.892 42.626 7.891 C 43.095 7.891 43.496 7.953 43.822 8.081 C 44.149 8.212 44.408 8.416 44.598 8.698 C 44.786 8.98 44.924 9.346 45.008 9.793 C 45.091 10.245 45.132 10.788 45.132 11.427 L 45.132 17.701 L 47.891 17.701 L 47.891 10.994 C 47.891 10.19 47.813 9.447 47.653 8.771 C 47.492 8.095 47.22 7.515 46.83 7.037 C 46.443 6.56 45.923 6.187 45.267 5.921 C 44.614 5.655 43.801 5.522 42.827 5.522 C 41.792 5.522 40.85 5.588 40 5.728 C 39.146 5.866 38.458 6.007 37.924 6.161 Z M 27.384 11.706 C 27.384 10.536 27.617 9.608 28.08 8.925 C 28.546 8.237 29.279 7.898 30.28 7.898 C 30.738 7.898 31.169 7.969 31.57 8.113 C 31.976 8.258 32.299 8.414 32.541 8.581 L 32.541 15.425 C 32.342 15.471 32.088 15.512 31.776 15.549 C 31.467 15.588 31.089 15.606 30.649 15.606 C 29.629 15.606 28.829 15.263 28.254 14.568 C 27.672 13.876 27.386 12.923 27.386 11.704 Z M 35.305 17.343 L 35.305 0.002 L 32.544 0.461 L 32.544 6.184 C 32.223 6.017 31.843 5.866 31.403 5.731 C 30.96 5.591 30.449 5.524 29.872 5.524 C 29.02 5.524 28.268 5.673 27.613 5.969 C 26.96 6.265 26.403 6.686 25.949 7.236 C 25.493 7.784 25.145 8.441 24.909 9.209 C 24.675 9.974 24.556 10.817 24.556 11.775 C 24.556 12.733 24.698 13.597 24.98 14.367 C 25.262 15.13 25.663 15.785 26.19 16.326 C 26.712 16.864 27.349 17.281 28.092 17.568 C 28.841 17.856 29.714 18.003 30.626 18.003 C 31.538 18.003 32.408 17.934 33.238 17.794 C 34.067 17.659 34.753 17.508 35.303 17.341 Z M 22.517 17.341 L 22.517 5.774 L 19.756 5.774 L 19.756 15.425 C 19.575 15.471 19.297 15.508 18.924 15.537 C 18.551 15.572 18.198 15.586 17.863 15.586 C 16.938 15.586 16.287 15.313 15.913 14.763 C 15.54 14.215 15.354 13.301 15.354 12.025 L 15.354 5.772 L 12.593 5.772 L 12.593 12.46 C 12.593 13.265 12.678 14.004 12.845 14.683 C 13.013 15.361 13.292 15.941 13.677 16.429 C 14.067 16.917 14.584 17.297 15.231 17.57 C 15.877 17.845 16.681 17.98 17.639 17.98 C 18.658 17.98 19.593 17.907 20.446 17.762 C 21.298 17.618 21.988 17.476 22.522 17.341 Z M 7.917 11.702 C 7.917 12.921 7.626 13.872 7.048 14.566 C 6.471 15.26 5.671 15.604 4.654 15.604 C 4.214 15.604 3.838 15.586 3.526 15.547 C 3.215 15.512 2.961 15.469 2.761 15.423 L 2.761 8.556 C 3.006 8.388 3.329 8.235 3.73 8.1 C 4.136 7.965 4.564 7.894 5.021 7.894 C 6.024 7.894 6.76 8.237 7.222 8.922 C 7.687 9.605 7.919 10.533 7.919 11.704 Z M 10.394 9.206 C 10.158 8.439 9.819 7.781 9.378 7.234 C 8.936 6.684 8.386 6.262 7.724 5.967 C 7.062 5.671 6.313 5.522 5.476 5.522 C 4.915 5.522 4.399 5.588 3.934 5.728 C 3.471 5.863 3.082 6.017 2.761 6.184 L 2.761 0 L 0 0.454 L 0 17.341 C 0.548 17.508 1.235 17.657 2.065 17.797 C 2.894 17.932 3.731 18.003 4.674 18.003 C 5.619 18.003 6.464 17.854 7.209 17.568 C 7.953 17.277 8.586 16.862 9.113 16.312 C 9.637 15.764 10.041 15.107 10.322 14.339 C 10.602 13.569 10.744 12.705 10.744 11.75 C 10.744 10.822 10.627 9.974 10.394 9.206 Z" fill="rgb(255, 255, 255)" height="18.003091716780546px" id="sjhD4zBU0" transform="translate(19.522 25.983)" width="53.44747251874924px"/></g></svg>)
![](data:image/svg+xml,<svg display="block" id="635520831" role="presentation" viewBox="0 0 108 70" xmlns="http://www.w3.org/2000/svg"><g fill="transparent" height="69.99998578168788px" id="V1kJUjckO" width="108.03115356051413px"><path d="M 104.181 9.471 C 99.445 12.697 89.906 16.814 75.219 13.108 C 73.846 12.765 72.473 12.353 71.169 12.01 C 61.904 8.03 52.502 3.637 48.659 0.824 C 59.296 2.471 75.219 4.118 100.886 0 C 100.886 0 103.357 3.843 104.181 9.471 M 4.461 12.079 L 0 13.657 C 0 13.657 5.079 19.765 6.039 21.756 L 7.275 25.187 C 7.275 25.187 23.472 16.265 47.08 17.638 C 52.433 17.912 57.1 19.491 57.1 19.491 C 57.1 19.491 47.492 13.246 45.57 12.628 C 36.305 10.295 27.521 9.677 22.305 9.471 C 13.383 11.873 5.765 15.922 5.765 15.922 C 5.765 15.922 5.147 14.001 4.461 12.079" fill="rgb(221, 41, 30)" height="25.187249270457414px" id="JvPuYOPDj" transform="translate(0 44.813)" width="104.18057950046614px"/><path d="M 107.269 5.696 C 107.269 5.696 106.102 7.069 103.632 8.716 C 98.896 11.942 89.356 16.059 74.67 12.353 C 73.297 12.01 71.924 11.598 70.62 11.255 C 57.238 7.343 49.276 2.265 31.295 0 C 19.079 0.275 6.794 1.716 0 4.392 C 0 4.392 1.853 6.314 2.402 7.069 C 2.677 7.618 3.294 9.471 3.912 11.255 C 4.598 13.177 5.216 15.03 5.216 15.03 C 5.216 15.03 12.834 10.981 21.756 8.579 C 25.942 7.481 30.403 6.726 34.521 6.932 C 48.247 7.824 59.296 14.893 71.581 20.658 C 80.091 23.06 100.886 24.844 106.72 22.168 C 106.72 22.305 107.887 16.677 107.269 5.696" fill="rgb(255, 200, 46)" height="23.503470747625215px" id="YOZd2rxnC" transform="translate(0.582 45.591)" width="107.44932526432959px"/><path d="M 17.363 20.144 C 11.804 20.144 8.579 27.9 8.579 33.39 C 8.579 35.655 9.128 36.684 10.363 36.684 C 13.52 36.684 18.805 27.625 19.903 21.997 L 20.177 20.556 C 19.354 20.35 18.462 20.144 17.363 20.144 M 23.883 43.479 L 15.785 43.479 C 16.128 41.351 16.814 38.949 17.981 35.861 L 17.844 35.861 C 15.305 40.116 11.667 44.234 7.069 44.234 C 2.402 44.234 0 41.214 0 34.831 C 0 23.644 5.834 13.419 18.805 13.419 C 19.491 13.419 20.246 13.487 21.344 13.624 L 22.648 6.761 C 21.344 6.556 19.354 6.281 17.638 6.144 L 18.805 0.585 C 22.922 0.173 27.178 -0.102 32.05 0.036 Z M 72.679 43.479 L 64.65 43.479 L 67.532 25.36 C 68.15 22.409 67.738 21.242 66.365 21.242 C 63.62 21.242 58.679 28.449 57.581 35.586 L 56.277 43.479 L 48.247 43.479 L 51.267 25.36 C 51.884 22.409 51.473 21.242 50.1 21.242 C 47.355 21.242 42.551 28.38 41.247 35.38 L 39.668 43.479 L 31.639 43.479 L 35.962 20.693 L 35.962 20.487 C 34.658 20.282 32.668 20.007 30.952 19.87 L 32.119 14.311 C 36.374 13.83 40.423 13.624 44.884 13.762 C 44.404 16.095 43.649 18.772 42.619 21.38 L 42.757 21.38 C 45.433 16.781 48.316 13.281 53.532 13.281 C 57.032 13.281 59.296 15.134 59.296 19.115 C 59.296 19.801 59.091 20.625 58.816 21.791 L 58.885 21.86 C 61.63 16.919 64.924 13.281 70.14 13.281 C 75.905 13.281 77.072 17.468 75.974 22.958 Z" fill="rgb(0, 40, 120)" height="44.23352620137851px" id="Qe3ZUfbJz" transform="translate(19.159 0)" width="76.3446630394583px"/></g></svg>)
ABOUT ME
Salvatore Caldiero
CRAVE CLUB was founded by Salvatore Caldiero, a Food & Beverage professional and nutritionist with years of experience building brands, developing sales structures and managing retail partnerships across DACH. My work has connected me with retailers such as REWE, EDEKA, Alnatura, dm, Rossmann etc., while working closely with emerging and scaling brands. That combination creates the perspective CRAVE(CLUB) is built around: understanding what ambitious brands want to achieve, while knowing what buyers need to see for a product to become relevant. Topped by a genuine passion for a more healthy and sustainable Food industry. We want to help conscious brands build retail growth in a way that is commercially solid, sharp and built for the long term.
ABOUT ME
Salvatore Caldiero
CRAVE CLUB was founded by Salvatore Caldiero, a Food & Beverage professional and nutritionist with years of experience building brands, developing sales structures and managing retail partnerships across DACH. My work has connected me with retailers such as REWE, EDEKA, Alnatura, dm, Rossmann etc., while working closely with emerging and scaling brands. That combination creates the perspective CRAVE(CLUB) is built around: understanding what ambitious brands want to achieve, while knowing what buyers need to see for a product to become relevant. Topped by a genuine passion for a more healthy and sustainable Food industry. We want to help conscious brands build retail growth in a way that is commercially solid, sharp and built for the long term.
THE CRAVE(CLUB) SYSTEM
How we build your retail growth
Step 1 — Assess
We assess where your brand fits, how the category works and whether the fundamentals make sense before approaching retail. - Market fit and retail readiness - Category and competitive landscape - Price logic & commercial setup - Key barriers, opportunities and market potential - Initial route-to-market iteration
Step 2 — Position
Step 3 — Access & Execute
Step 4 — Perform & Scale
Step 1 — Assess
We assess where your brand fits, how the category works and whether the fundamentals make sense before approaching retail. - Market fit and retail readiness - Category and competitive landscape - Price logic & commercial setup - Key barriers, opportunities and market potential - Initial route-to-market iteration
Step 2 — Position
Step 3 — Access & Execute
Step 4 — Perform & Scale
![](data:image/svg+xml,<svg display="block" id="45807549" role="presentation" viewBox="0 0 100 17" xmlns="http://www.w3.org/2000/svg"><path d="M 35.813 2.999 C 36.36 2.999 36.763 2.858 37.025 2.577 C 37.287 2.296 37.417 1.94 37.417 1.509 C 37.417 1.066 37.287 0.703 37.025 0.422 C 36.763 0.141 36.36 0 35.813 0 C 35.267 0 34.863 0.141 34.602 0.422 C 34.341 0.703 34.211 1.066 34.211 1.509 C 34.211 1.94 34.341 2.296 34.602 2.577 C 34.863 2.858 35.267 2.999 35.813 2.999 Z M 21.295 10.911 C 21.136 11.158 20.912 11.356 20.649 11.485 C 20.376 11.623 20.044 11.692 19.655 11.692 C 19.133 11.692 18.712 11.576 18.39 11.341 C 18.068 11.108 17.835 10.779 17.688 10.354 C 17.543 9.929 17.47 9.452 17.47 8.925 C 17.47 8.364 17.548 7.869 17.707 7.445 C 17.865 7.019 18.104 6.687 18.426 6.448 C 18.748 6.209 19.152 6.087 19.638 6.087 C 20.208 6.087 20.652 6.241 20.968 6.546 C 21.283 6.852 21.466 7.233 21.514 7.687 L 24.374 7.687 C 24.325 6.885 24.094 6.179 23.682 5.566 C 23.268 4.956 22.717 4.481 22.024 4.14 C 21.331 3.798 20.536 3.628 19.638 3.628 C 18.811 3.628 18.081 3.766 17.443 4.041 C 16.805 4.317 16.271 4.694 15.84 5.172 C 15.409 5.65 15.077 6.209 14.865 6.816 C 14.646 7.436 14.535 8.089 14.538 8.747 L 14.538 9.088 C 14.538 9.735 14.643 10.359 14.856 10.964 C 15.068 11.568 15.387 12.111 15.812 12.59 C 16.237 13.068 16.765 13.452 17.397 13.739 C 18.028 14.026 18.782 14.17 19.655 14.17 C 20.554 14.17 21.356 13.996 22.06 13.649 C 22.764 13.302 23.329 12.821 23.755 12.203 C 24.179 11.587 24.41 10.871 24.447 10.057 L 21.606 10.057 C 21.564 10.36 21.458 10.651 21.295 10.911 Z M 29.328 1.311 L 26.614 1.311 L 26.608 3.968 L 25.084 3.968 L 25.084 6.088 L 26.605 6.088 L 26.596 9.968 C 26.596 10.962 26.742 11.749 27.033 12.329 C 27.325 12.91 27.78 13.326 28.399 13.578 C 29.02 13.829 29.832 13.955 30.84 13.955 L 32.243 13.955 L 32.243 11.512 L 30.767 11.512 C 30.307 11.512 29.951 11.39 29.702 11.144 C 29.453 10.899 29.328 10.542 29.328 10.075 L 29.328 6.088 L 32.243 6.088 L 32.243 3.968 L 29.328 3.968 Z M 33.336 3.969 L 33.336 6.106 L 34.666 6.106 L 34.666 13.811 L 37.599 13.811 L 37.599 3.969 Z M 44.795 11.422 L 44.368 11.422 L 42.244 3.969 L 39.238 3.969 L 42.226 13.811 L 46.852 13.811 L 49.439 3.969 L 46.615 3.969 L 44.795 11.422 Z M 58.101 4.337 C 57.366 3.865 56.464 3.628 55.396 3.628 C 54.582 3.628 53.857 3.768 53.219 4.05 C 52.581 4.331 52.047 4.711 51.616 5.19 C 51.188 5.665 50.854 6.217 50.632 6.816 C 50.408 7.422 50.293 8.064 50.295 8.711 L 50.295 9.069 C 50.295 9.704 50.408 10.325 50.632 10.929 C 50.858 11.534 51.194 12.091 51.625 12.572 C 52.062 13.063 52.605 13.452 53.256 13.739 C 53.905 14.026 54.655 14.17 55.506 14.17 C 56.344 14.17 57.085 14.024 57.728 13.73 C 58.348 13.454 58.896 13.04 59.331 12.518 C 59.754 12.008 60.047 11.405 60.187 10.757 L 57.509 10.757 C 57.388 11.058 57.157 11.309 56.817 11.512 C 56.477 11.716 56.04 11.818 55.506 11.818 C 54.922 11.818 54.449 11.698 54.085 11.458 C 53.72 11.219 53.452 10.88 53.284 10.444 C 53.186 10.186 53.118 9.917 53.081 9.644 L 60.369 9.644 L 60.369 8.675 C 60.369 7.777 60.175 6.948 59.787 6.187 C 59.401 5.431 58.819 4.792 58.101 4.338 Z M 53.301 7.301 C 53.484 6.864 53.75 6.534 54.103 6.313 C 54.455 6.092 54.886 5.981 55.396 5.981 C 55.894 5.981 56.31 6.092 56.644 6.313 C 56.977 6.534 57.227 6.852 57.391 7.265 C 57.478 7.485 57.541 7.735 57.582 8.01 L 53.1 8.01 C 53.141 7.767 53.208 7.53 53.3 7.301 Z M 71.044 5.927 L 65.452 5.927 L 65.452 0.7 L 62.464 0.7 L 62.464 13.811 L 65.452 13.811 L 65.452 8.512 L 71.044 8.512 L 71.044 13.811 L 74.05 13.811 L 74.05 0.7 L 71.044 0.7 Z M 99.726 6.69 C 99.525 6.106 99.209 5.568 98.797 5.109 C 98.39 4.66 97.893 4.302 97.339 4.058 C 96.774 3.808 96.146 3.682 95.454 3.682 C 94.677 3.682 93.978 3.852 93.358 4.193 C 92.74 4.535 92.248 5.044 91.884 5.72 C 91.76 5.954 91.656 6.197 91.573 6.449 L 91.573 3.969 L 89.242 3.969 L 89.242 17.404 L 92.175 17.404 L 92.175 12.585 C 92.495 13.046 92.923 13.421 93.422 13.677 C 94.023 13.982 94.701 14.134 95.454 14.134 C 96.182 14.134 96.829 14.009 97.393 13.757 C 97.947 13.513 98.439 13.148 98.833 12.689 C 99.236 12.214 99.542 11.665 99.734 11.072 C 99.945 10.432 100.049 9.761 100.044 9.087 L 100.044 8.675 C 100.044 7.956 99.938 7.295 99.726 6.69 Z M 96.802 10.363 C 96.596 10.794 96.307 11.13 95.937 11.368 C 95.566 11.608 95.132 11.727 94.635 11.727 C 94.217 11.726 93.805 11.628 93.432 11.44 C 93.045 11.251 92.716 10.963 92.476 10.605 C 92.227 10.24 92.102 9.8 92.102 9.285 L 92.102 8.62 C 92.102 8.094 92.22 7.639 92.457 7.256 C 92.682 6.883 93.007 6.581 93.395 6.385 C 93.779 6.188 94.204 6.087 94.635 6.088 C 95.132 6.088 95.566 6.205 95.937 6.438 C 96.307 6.672 96.596 6.995 96.802 7.408 C 97.008 7.821 97.112 8.31 97.112 8.872 C 97.112 9.435 97.008 9.932 96.802 10.363 Z M 86.837 4.643 C 86.587 4.033 86.215 3.48 85.745 3.017 C 85.271 2.55 84.697 2.182 84.023 1.913 C 83.35 1.643 82.581 1.509 81.718 1.509 C 80.881 1.509 80.121 1.643 79.442 1.913 C 78.761 2.182 78.182 2.55 77.702 3.017 C 77.227 3.478 76.852 4.031 76.6 4.643 C 76.344 5.261 76.214 5.923 76.217 6.592 L 76.217 7.004 C 76.217 7.675 76.339 8.312 76.582 8.917 C 76.825 9.522 77.182 10.06 77.657 10.533 C 78.13 11.007 78.707 11.377 79.387 11.647 C 80.067 11.917 80.845 12.051 81.718 12.051 C 82.605 12.051 83.388 11.917 84.069 11.647 C 84.748 11.377 85.323 11.006 85.789 10.533 C 86.25 10.071 86.613 9.522 86.856 8.917 C 87.1 8.308 87.223 7.659 87.221 7.004 L 87.221 6.592 C 87.223 5.923 87.093 5.261 86.837 4.643 Z M 83.996 8.243 C 83.817 8.656 83.519 9.007 83.14 9.249 C 82.763 9.488 82.289 9.608 81.718 9.608 C 81.172 9.608 80.705 9.488 80.316 9.249 C 79.928 9.011 79.623 8.66 79.442 8.243 C 79.247 7.812 79.15 7.333 79.15 6.806 C 79.15 6.243 79.25 5.75 79.451 5.325 C 79.641 4.911 79.948 4.562 80.334 4.32 C 80.723 4.073 81.183 3.951 81.718 3.951 C 82.266 3.951 82.729 4.074 83.112 4.32 C 83.494 4.564 83.797 4.913 83.986 5.325 C 84.187 5.75 84.287 6.243 84.287 6.806 C 84.287 7.333 84.189 7.812 83.996 8.243 Z M 81.718 13.488 C 79.495 13.488 77.692 13.791 77.692 14.166 C 77.692 14.54 79.495 14.844 81.718 14.844 C 83.942 14.844 85.745 14.54 85.745 14.166 C 85.745 13.791 83.942 13.488 81.718 13.488 Z M 0 13.811 L 2.987 13.811 C 3.616 11.875 5.442 10.561 7.504 10.561 C 8.751 10.561 9.856 11.35 10.245 12.518 L 10.675 13.811 L 13.772 13.811 L 9.217 0.7 L 4.39 0.7 L 1.906 8.117 C 3.65 8.117 5.195 7.006 5.726 5.368 L 6.454 3.125 L 7.12 3.125 L 8.781 8.118 L 7.988 8.118 C 4.358 8.118 1.138 10.413 0 13.811 Z" fill="rgb(0, 0, 0)" height="17.403734937674926px" id="UkAAqkEbN" width="100.04462140180674px"/></svg>)
SELECTED WORK
SELECTED WORK
Cosmic Dealer
Low sugar nut butter chocolate - sweetened with dates only
VEGDOG
Plant-based hypoallergenic pet food
KULT
Naturally fermented Waterkefir Soda
CRAVERS
Premium Hazelnut Brand
PAL&LEO
Premium grain-free Granola
Cosmic Dealer
Low sugar nut butter chocolate - sweetened with dates only
VEGDOG
Plant-based hypoallergenic pet food
KULT
Naturally fermented Waterkefir Soda
CRAVERS
Premium Hazelnut Brand
PAL&LEO
Premium grain-free Granola
Cosmic Dealer
Low sugar nut butter chocolate - sweetened with dates only
VEGDOG
Plant-based hypoallergenic pet food
KULT
Naturally fermented Waterkefir Soda
CRAVERS
Premium Hazelnut Brand
PAL&LEO
Premium grain-free Granola
Building the next retail success?
Tell me where your brand stands today. I’ll give you an honest first assessment of what it needs to enter and grow in DACH retail.
Book a 20-Minute Call
Book a 20-Minute Call
INNOVATION HUB
At the forefront of food & beverage innovation
CRAVE CLUB continuously scans emerging Food & Beverage brands, category shifts, consumer behaviour and product innovation — with a particular focus on better-for-you, health, organic, plant-based and conscious consumption. We translate what we see into real commercial opportunities: new brand discoveries, sharper assortment thinking, stronger positioning and better market decisions. Whether you have discovered a promising brand, are building something new, want to enter DACH, or are looking for what is next in the market. Here is where ideas, products and people connect.
Let’s explore what’s next
Share a brand, product or idea
INNOVATION HUB
At the forefront of food & beverage innovation
CRAVE CLUB continuously scans emerging Food & Beverage brands, category shifts, consumer behaviour and product innovation — with a particular focus on better-for-you, health, organic, plant-based and conscious consumption. We translate what we see into real commercial opportunities: new brand discoveries, sharper assortment thinking, stronger positioning and better market decisions. Whether you have discovered a promising brand, are building something new, want to enter DACH, or are looking for what is next in the market. Here is where ideas, products and people connect.
Let’s explore what’s next
Share a brand, product or idea
INNOVATION HUB
At the forefront of food & beverage innovation
CRAVE CLUB continuously scans emerging Food & Beverage brands, category shifts, consumer behaviour and product innovation — with a particular focus on better-for-you, health, organic, plant-based and conscious consumption. We translate what we see into real commercial opportunities: new brand discoveries, sharper assortment thinking, stronger positioning and better market decisions. Whether you have discovered a promising brand, are building something new, want to enter DACH, or are looking for what is next in the market. Here is where ideas, products and people connect.
Let’s explore what’s next
Share a brand, product or idea
